Marketing and Me ...

What adjectives would you want attributed to your name? When people think of you or try to describe your defining qualities would they use terms like … honest, trustworthy, and dependable? Does being someone who is known for keeping their word important to you?

The deeper I dig into defining Sarenna Benjamin, not just as a person but also as a “company of one”, I realize that my strongest marketing tool for my “business” isn’t necessarily my logo or my catch phrase. My strongest marketing tool is the way I conduct myself in everything I do. Every person I come in contact with is a potential customer, partner, reference, networking opportunity, etc.

It seems like good customer service and living by the Golden Rule are becoming distant memories. For those who choose to maintain their integrity and to conduct themselves in an honorable manner even when they think no one is looking, there will always be opportunities and rewards.